WE DRESSED THE
AUSTRALIAN CRICKET TEAM IN THEIR GREATEST VICTORIES
M.J. Bale is an Australian fashion label offering supremely tailored men’s suiting. For their sponsorship of the Australian Cricket Team, we dressed the team in their greatest victories and then used the suits to get an entire nation’s attention.
It’s been the most successful campaign in the brand’s history. It has won 6 Cannes Lions, including multiple Gold in Integrated, PR and Sponsorship, and proven that even sheep love the sweet taste of victory.
M.J. BALE GRAZED ON GREATNESS - CASE STUDY