DOG-A-LIKE

It's amazing how many dogs do look like their owners. So we created an app that finds your perfect Dog-A-Like match from a live Pet Rescue Database and lets you adopt them, saving it from being put down. It’s been Mars Pedigree’s most successful dog rehoming campaigns and one of the most awarded campaign in the brand’s history. Winning at Cannes, D&AD, One Show, Australian Digital Campaign of the year from Adnews and Facebook’s Top 50 Apps.

DOG-A-LIKE - CASE STUDY

1 / TAKE A PHOTO WITH YOUR CAMERA

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2 / SOFTWARE SCANS YOUR FACIAL FEATURES - NOSE, HAIR, EYES, MOUTH, EARS

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When a dog’s face is scanned, the facial recognition engine extracts every little feature in 16 dimensions. It does the same for a human face, comparing it against thousands of dog profiles.

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3 / YOUR PERFECT MATCH IS FOUND FROM THE LIVE PETRESCUE DATA BASE

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4 / ADOPT YOUR PERFECT MATCH STRAIGHT FROM THE PETRESCUE SHELTER

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TO REACH A WIDER AUDIENCE, WE BUILT A VERSION OF THE APP TO WORK ON FACEBOOK

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SHARE YOUR DOG-A-LIKE MATCH ON SOCIAL

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