CAR CREATION

To prove just how many parts NRMA Car Insurance covered that their competitors didn't, we built a car out of them. It was literally made out of their competitors' hidden terms and conditions and become the centre piece of an integrated campaign. It generated 4.1 million enquiries with a 40% conversion rate for NRMA, Australia‚Äôs largest insurance company and it won the Grand Effie, 2 Grand Prix at Adfest, multiple Cannes Lions and D&AD Pencils.

NRMA CAR CREATION - CASE STUDY

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