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Beats by Dre b [ready]
                        
The world’s best athletes use music to be ready for their biggest moments. Beats partnered with athletes preparing for their major real world event. Then we reshot iconic music videos that the athletes entered and emerged ready for their moment, in sync with the live TV broadcast.

The campaign created with R/GA launched the new global tagline b [ready]

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Beats by Dre NBA Finals

Draymond Green and teammates from the Golden State Warriors use Beats to be ready for the NBA Finals.

Draymond Green, Shaun Livingston, Ian Clark and Brandon Rush Ft. “Tell Me When To Go” by E40

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Beats by Dre EURO 2016

Europe’s top footballers from France, Germany, UK and Spain prepare to go head to head in the UEFA EURO 2016 Championships. The star players use Beats to be ready.

Antoine Griezmann, Mario Götze, Harry Kane and Cesc Fabregas Ft “Firestarter” by The Prodigy.